Joe Crawford wrote on 28/8/01 6:11 pm >Even though they *care* about developers: >http://www.f---edcompany.com/images/developers.mpeg Actually, that's a really interesting piece of psychology going on. Ballmer is not an idiot. He's not a hysteric. He's worked *very* hard to put together an opener which a) Whips the masses into a frenzy (note you had to be there to be affected by the groupthink) b) Gives the masses a *really* strong feeling that MS are behind them The apedance is even more interesting - watch it with an NLP insight and you'll see classic hypnotist's techniques like leading and pacing http://212.113.16.236/media/578.mpeg Just watch him in the few seconds before the "I have 4 words" line - he checks the audience, and *knows* he's got them. Oh yeah - this might raise a grin: http://www.theregister.co.uk/content/28/21300.html Cheers Martin _______________________________________________ email: martin at easyweb.co.uk PGP ID: 0xA835CCCB martin at members.evolt.org snailmail: 30 Shandon Place tel: +44 (0)774 063 9985 Edinburgh, url: http://www.easyweb.co.uk Scotland