[thelist] Pizza Hut Takes a Bite Out of Yahoo! Front
Madhu Menon
webguru at vsnl.net
Sun Nov 11 06:16:05 CST 2001
http://www.internetnews.com/IAR/article/0,,12_919471,00.html
These are desperate times indeed. Pizza Hut will place a "takeover" ad on
Yahoo.
<quote>
The Flash-based rich media ad shows a pizza-laden pizza peel (the wooden
"paddle" used to lift pizzas in and out of an oven) popping out of the
middle of the Yahoo! home page. Pepperonis rain down on the pizza, which
then zooms across the screen to land in an ad unit on the right-hand side
of the page, in Yahoo!'s Marketplace area.
Clicking on the ad's "Click for recipes" icon sparks a Flash slideshow of
different version of the pizza -- Ultimate Cheese Lover's, Ultimate Meat
Lover's, Ultimate Pepperoni Lover's and Ultimate Veggie Lover's -- and a
special promotional price, $8.99 for a medium pie.
</quote>
*sigh* Just makes you want to run out and buy that Pizza, doesn't it?
Madhu
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Madhu Menon
User Experience Consultant
e-mail: webguru at vsnl.net
Weblog: http://madman.weblogs.com
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