Someone the other day asked MartinB where he came up with the 'people tell 12 other people about their shopping experience' on one of the evolt lists.. I'm sorry I can't remember which one it was(there are so many these days!), so I thought I'd send it here where most people are. I found the reference martin was referering to at http://www.iconocast.com/icono-archive/icono.052799.html hopefully that helps someone out :) .djc.