[thelist] Advice on Getting That First Client
Julia Frizzell
Julia_Frizzell at brown.edu
Mon May 13 08:06:00 CDT 2002
At 23:26 -0400 5/10/02, Joshua Olson wrote:
> > The biggest thing is to find your own sales pitch. Mine is different for
>> different people but for the most part it's talking to them about what
>they
>> do and then say - Hey you probably need a website don't ya (obviously alot
>> better).
>
>This is where I always run into a problem. Not every business needs a
>website, even though they seem to think they do. For example, consider a
>two-person, non-affiliated hair salon. What in the world gain could a
>company like this have with a website? Yet, my hair stylist asked me about
>a website for her struggling little shop.
>
>I asked her a few questions, and it quickly became apparent that she wanted
>an online brochure. To be honest, an online brochure was not going to make
>her small company get more revenue each month, and I explained that to her.
>I told her the money would be better spent on yellow page advertisement,
>printed flyers, and anything else that can actually drive local traffic to
>her shop.
>
>I have strong feelings against acting like a used car salesman, I guess. :)
Not true.
My sister has a hair salon, and she wants a website because people do
web searches for salons that will do bridal parties and such.
We actually haven't managed to get together to start working on it
yet, but even a brochure/few page site could bring in business, if
the proper keywords are used.
Yes, yellow pages, flyers, word-of-mouth works, but more people look
to the web first, yellow pages second, these days (at least, IMHO).
--
Julia Frizzell
glyneth at sfad.org
http://www.sfad.org/julia
http://www.theblackroad.org
"Insert pithy quote here."
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