[thelist] a brain teaser
Ken Moore
cor412 at hotmail.com
Tue Sep 23 09:19:23 CDT 2003
John,
The key to this is market fragmentation. When I was a kid, we had corner
grocery stores every 1/2 mile or so. We would go through and look at
everything. Now we have supermarkets. At least 95% of the stuff in there I
never look at, much less buy.
The internet is the sam way. The small businesses that are making money on
the net are the ones that very exactly target their product. Perhaps their
market is one income famlies with kids in lower elementary grades living in
urban areas.
Whatever it is, once you have done that, you can offer a very high value and
raise your prices accordingly. The reason: You are selling the same thing
over and over. You no longer have to charge for your time - You charge for
your value to your client.
Ken - Who knows exactly who his market is.
>From: <john at johnallsopp.co.uk>
>
>Is that backed up? Is site traffic declining? If so, we're working in a
>market no-one's interested in. I don't feel that to be true.
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