> when it comes to search engine ranking, imo, it comes down to the same > old > thing that's the draw for real-live viewers, content, content, content. > look at evolt.org. zero search engine promotion. yet there are > numerous > search terms that we come up in the top 5 results. I'd have to agree with this point. I have never actively promoted my site (http://www.mark.ac/) or my current work projects with search engines in mind, yet a logical and valid (X)HTML structure and "proper", engine-friendly links - no "click here" links - ensure that my sites are high in the listings for their categories. Viz: Mark Howells Online http://www.google.com/search?q=photos+of+switzerland http://www.google.com/search?q=journal+switzerland http://www.google.com/search?q=weblog+switzerland Gossweiler Media http://www.google.com/search?q=zeitung+interlaken Alpenregion.ch http://www.google.com/search?q=restaurant+brienz As Jeff says: focus on content, rather than elaborate programming solutions, to get a good result. That is the best and IMO only decent solution. Best regards Mark Howells http://www.mark.ac/