[thelist] Percentage of users still on Dialup? (offlist)
Luther, Ron
ron.luther at hp.com
Fri Mar 11 09:41:37 CST 2005
Bruce McIntyre noted:
>>Even in the most affluent portions of the US,
>>penetration of broad-band is still less than 20%.
Hi Bruce,
Just a quick note that perception and 'common sense' are not always
the same thing as reality.
'higher end vertical services' != 'more affluent consumers'.
It's a common mistake. Perhaps the advertising for these services is
targeted or geared to more affluent segments of the population. Perhaps
we assume that because they can better afford them, these are the folks
actually buying them ... but wanting that to be true doesn't make it
true.
RonL.
(I did the primary research back in the '80s proving that 'higher end'
phone services (like Call Waiting and Call Forwarding) were more likely
to be purchased by single, inner-city, black women ... than affluent
white males. I would not be at all surprised to find similar results
for cell phone or broadband services.)
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