[thelist] [Marketing] AdWords, AdSense, Overture, etc
Joshua Olson
joshua at waetech.com
Tue Mar 15 08:05:05 CST 2005
> -----Original Message-----
> From: Madhu Menon
> Sent: Tuesday, March 15, 2005 8:38 AM
>
> At 18:43 15/03/2005, Joshua Olson wrote:
> >Any thoughts on this? Experiences?
>
> It's better to bid for specific phrases than broad key words
> like "new
> york" because that will be a waste. Instead, you might want
> "new york web
> hosting" (Just an example.)
Madhu,
Thank you for the reply.
That's interesting. Both Overture and Google SPECIFICALLY say to not
include the city/area when creating keywords. Are they providing bad
advise?
> You also need to closely monitor what ads and keywords are
> working best. In
> my restaurant's case, for instance, I created a "regular" ad
> that said
> "Thai food in Bangalore" which didn't do half as well as the
> one that said
> "Sick of the same restaurant food?"
If I'm allowed to ask, how much did you have to spend on the ads per day
before you saw decent results?
<><><><><><><><><><>
Joshua Olson
Web Application Engineer
WAE Tech Inc.
http://www.waetech.com/service_areas/
706.210.0168
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