[thelist] interactive advertising advice
chris nuccio
cnuccio at ltpro.com
Tue Oct 16 12:19:11 CDT 2007
hello all,
been away for quite a while, and a client, who does automotive
advertising, is doing a few flash banners, etc. which are
subsequently distributed via interactive agencies based on some
unknown strategy. my question is, if one want to essentially become
an expert quickly on formats, pixel dimensions, types of interactive
gimmicks, etc, placement strategies, infometrics etc, where would one
start?(beyond all the very unfocused google searching i have been
doing).
what i am getting at is being the geek in between the "old school"
ad agency and whoever actually places the banners etc. to essentially
translate. i have a web programming background, although i am a
compressionist/ video guy these days.
a metaphor would be, if i needed to learn php, i would start at evolt.
is there a similar "home base" for interactive/ flash et al advertising?
sorry its so general but i never fail to at least get leads from the
great people here.
thanks very much.
chris nuccio
cnuccio at ltpro.com
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