[thechat] viral marketing...
Joe Crawford
jcrawford at avencom.com
Thu Dec 13 18:57:38 CST 2001
spinhead wrote:
> Just clarifying: 'viral marketing' means, I tell one person (or state the
> message one time) and expect it to spread exponentially (or whatever) as
> opposed to the 'tell everyone' method, which means, um, tell everyone.
think "word of mouth."
as opposed to regular old tv advertisements.
the classic example was hotmail - it was[1] free, easy, and
fundamentally a good product - and each and every time you used it your
mail had the hotmail url attached. now *that* is viral marketing.
- joe <http://artlung.com/>
[1] note the use of the past tense there.
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