[thechat] Its Awfuwwy Kwiet Awound Here
Martin Burns
martin at easyweb.co.uk
Fri Jan 12 19:11:16 CST 2007
On 12 Jan 2007, at 23:11, Hassan Schroeder wrote:
> Martin Burns wrote:
>
>> Yeh, Becks the player is pretty good. But the reason he's going to LA
>> (and why Galaxy are so happy to be diverting a chunk of their
>> sponsorship cash his way) is as a Brand, he's huuuge.
>
> mmmmm -- perhaps in the UK and Europe,
...and Asia, and South America.
> but here? I doubt that the
> majority of the primary 'merkun sports audience -- the NFL, NBA,
> MLB fans -- even recognize the name, much less care. :-)
True, but as someone who
a) really, really, really gets brand building (or at least his
advisors do :-) )
b) Happens to already be mates with much of Hollywood, and will be
neighbours rsn
I can see le brand du Becks growing pretty quickly.
Cheers
Martin
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