[thelist] anti-eToys (was Hmmm... interesting)

At 01:29 5/12/99 -0500, you wrote:

>I would think that if something like this (which is going back to court
>December 27) is going to have any effect, it needs to stir things up and
>get attention quick.

I agree.  Maximum public exposure is the way to go.  To do that, we have to 
make sure the media don't forget about the story. The question then is, how 
to keep it in the media.

Other than that, the website should provide tools and information for 
consumers and concerned netizens who want to help.  Automated complaint 
emailers are one way, but there needs to be more.  Perhaps a handbook 
approach - for people who want to get involved and get heard.

>IMO, eToys-sucks.com has a better chance of getting
>noticed than *watch.org. But it might be a good idea for future projects
>(which I think is what Matt was referring to anyway ;-).

Yes, the other suggestions would really be for a more long-term 
organisation/site.

May I suggest, any websites should clearly acknowledge "etoys" as a 
registered trademark - we don't want litigation our way too!

(remember we don't dispute the "etoys" mark, we dispute its bearing on the 
"etoy" mark and its implications for the domain name)

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