[thelist] need web marketing advice

> -----Original Message-----
> From:	Laurel Nevans-Palmer [SMTP:laureln@qwestinternet.net]
> Sent:	Saturday, March 25, 2000 7:07 PM
> To:	thelist@lists.evolt.org
> Subject:	Re: [thelist] need web marketing advice
> 
> 
> > I am in need of advice related to the promoting of web sites.  I am
> > with a client who asks, "O.K...now that I have this wonderful site...how
> > get visitors to actually find it?".
> 
> One thing to emphasize is using "traditional advertising paths" to promote
> the web site.  Some clients need to be told to integrate their "new" URL
> into their current marketing materials, to add their URL to their business
> cards, to radio ads, etc.
[Burns, Martin]  

And for goodness' sake, don't just promote the home page. If it's
appropriate, direct people straight to the section.

One of our major tv channels gives their URL (http://www.channel4.com)
at the end of every show, but never ever lets you go straight to the
program's sub-site. So their already over-burdened servers have to serve
another bunch of unnecessary hits.

Compare this to the BBC's strategy of giving you the direct URL such
as http://www.bbc.co.uk/scotlandnews/, which is much more sensible. Even
if they do read out FORWARDslash every damn time.

Cheers
Martin




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