[thelist] Measuring site performance and succes

Peter Van Dijck peter at vardus.com
Wed Jul 19 07:38:20 CDT 2000


We've been at our company thinking about how to measure succes of the 
websites we build.

A pretty standard measure is conversion rate: how many people 
buy/subscribe/... compared to how many people visit your website. Here's an 
article on conversion rates: 
http://www.news.com/Perspectives/Column/0%2C176%2C403%2C00.html

I'm trying to find more info on this.
How else can we measure site performance. How do you quantify success? For 
example how can we measure the success of the new Vardus site? Of the sites 
we design?

Thanks for links/insights/...

Peter





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