[thelist] RE: Razorfish retaliates - there's a reason for the cost

[aardvark]

> From: martin burns <martin at members.evolt.org>
> 
> It's been argued that *having* a business plan causes ebiz to fail.
> It's great for getting VCs to sign the cheques, but what happens when
> all your assumptions are no longer true the following day?

a business plan isn't based on assumptions... yes, they are in 
there in the form of research, but for the most part, a business plan 
has some hard goals, criteria, etc... if the entire market changes, 
then you change with it... that's why some companies re-write their 
business plans...

the internet and ebusiness (at least IMO) is not a brand new 
business model... you still have to follow the same rules, they just 
look different, or may be accelerated... and at some point you have 
to make money... and VCs (at least IME) want to see a laser-focus 
on something, and if shit changes, they want you to re-focus...