[thelist] Do I be nice or attack with legal?

Herzog, Ari Ari_Herzog at Instron.com
Mon Dec 18 11:27:48 CST 2000


I quote my manager's response after sending an email
about why we should not be nice about it:

"It is better to start the nice  (low cost way) and then escalate only if
necessary.
I would rather spend the money on content than on lawyers. It would serve us
better
to have them first banned from certain search engines than for them to
withdraw
under legal pressure. Starting with legal threats will likely only harden
their position."


You see what I am up against?

-----Original Message-----
From: M. Hannan [mailto:desmoljones at hotmail.com]
Sent: Monday, December 18, 2000 11:47 AM
To: thelist at lists.evolt.org
Subject: Re: [thelist] Do I be nice or attack with legal?


Have your legal dept. (or lawyer) prepare a cease and desist letter.  
There's precedent for this:

http://www.gtlaw.com.au/pubs/metatags.html

m@


>From: "Herzog, Ari" <Ari_Herzog at Instron.com>
>Reply-To: thelist at lists.evolt.org
>To: "'thelist at lists.evolt.org'" <thelist at lists.evolt.org>
>Subject: [thelist] Do I be nice or attack with legal?
>Date: Mon, 18 Dec 2000 11:36:35 -0500
>
>Hi all. It has been discovered several months ago that one of our
>competitors is using
>our patented company name in their keywords, as well as using misspellings
>of our name as well.
>Clearly, this is against the law for search engines.
>
>My boss is under the impression I, being webmaster, should email their
>webmaster
>and their ISP about it. I feel we should have our corporate attorneys send
>them
>a certified letter.
>
>Which to do?
>
>
>FWIW, we just got a legal letter from THEM about changing something on our
>site as well.
>
>Thx,
>Ari
>
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