[thelist] HTML Emails

martin burns martin at members.evolt.org
Wed Jan 3 07:55:08 CST 2001


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At 17:27 02/01/01, Herzog, Ari wrote:
>Related, we are currently working on a more professional e-newsletter
>with a third-party company. They have a feature where the welcome message
>is text and includes a graphic that can "sense" whether the client is
>html-enabled. The graphic is invisible and when the message is read,
>the graphic sends a response to a remote database. Clever.

Yup - the old single pixel thing.

Remember, though, you absolutely *must* give the user choice
once you've evaluated their capabilities. And the better way to do
it is to make it opt-in.

More on why in Seth Godin's "Permission Marketing":
http://www.amazon.co.uk/exec/obidos/ASIN/0684856360/martin043
or
<http://www.amazon.com/exec/obidos/ASIN/0684856360/qid=963909054/sr=1-25/002-0820512-7116863>

Cheers
Martin


________________
Martin Burns, Content Management Consultant
tel: +44 (0)774 063 9985
http://www.evolt.org/user/MartinB/32/evolt.org
http://www.easyweb.co.uk/
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