[thelist] What's in a name?

[Peter Kaulback]

I'm on the verge of establishing a domain name for myself and my 
business.  I've seen many very good domains listed in sigs through lurking 
on the list, many very colorful and descriptive.  But does anyone have a 
specific convention for choosing the name that's right for them or is it 
just or miss?  Also, I'm curious if using your name as in 
firstnamelastname.com is a good way to go.  I've designed for others for 2 
years now on the side but after much encouragement (and losing money on 
hardware sales) I'm making it my focus.  So what's one to do?
Peter Kaulback

I haven't failed, I've found 10,000 ways that don't work.

Thomas Edison (1847-1931)