[thelist] "algorithms" for search engines

> From: JenniferE@mif.com
>
> Someone I know was recently approached by a guy to redo his site and
> says his specialty is search engine placement via algorithms.  I don't
> even know what that means (I shut down during math classes).  Is this
> a fancy word for knowing different engine criteria?  Is it even a
> viable way of doing it?  Is he about to waste his money?

anyone who guarantees a placement on the biggies (yahoo, 
google, etc.) is suspect... so if someone guarantees you'll get first 
page on certain keywords, i'd toss 'em out...

and i'd ask to see his examples up-front...

now, building a site amenable to being indexed is another thing 
altogether...