Obviously this is a sad, sad thing for information-rich, money-poor websites - the fact that a company PAYS to have its site listed in search results is in no way a reflection on the quality of the site itself (whether it contains any actual information)... and those sites that cannot afford to pay for SE results will likely see far less traffic if this trend continues. It's also bad news for surfers, who may not realize that paid placement does NOT guarantee keyword relevance, but who may tire of sifting through paid results before they ever get to the non-paid listings. Hell, this could cast a huge pall over the credibility of the entire internet as an information source, if surfers find that "paid" placements aren't relevant to their keyword search. Finally, SE's must identify paid placements as just that in order to protect their own credibility. Bad news, bad new, bad news, IMO. Janet -----Original Message----- From: Fortune Elkins [mailto:fortune_elkins at summithq.com] this article really kinda threw me into despair: http://www.nytimes.com/2001/06/04/technology/04GOTO.html what do you all think??