[thelist] Banner ad clickthru stats?

[Ryan Finley]

Could anyone point me to some recent stats on banner ad clickthru rates?
Even better, has anyone read an article on search engine advertising
effectiveness?

I'm currently experimenting with AdWords on Google, and the pay-per-click
scheme on Goto.com.

So far, I really like how Google works.  Instantaneous feedback of changes,
and comprehensive stats, so I can see the effectiveness of different ads.

I'm getting a 1.5% clickthru rate on Google so far.  This seems pretty good.

Thanks for any info,

	Ryan Finley
	President - SurveyMonkey.com (http://www.surveymonkey.com)