[thelist] Banner ad clickthru stats?

[Gilles Laborderie]

Hi Ryan,

Check out http://danny.oz.au/design/publicity/experiment/index.html
This person has been experimenting with AdWords as well and it has links to
other pages on the same subject.

Gilles

> -----Original Message-----
> From: thelist-admin at lists.evolt.org
> [mailto:thelist-admin at lists.evolt.org]On Behalf Of Ryan Finley
> Sent: Thursday, June 07, 2001 2:12 PM
> To: 'thelist at lists.evolt.org'
> Subject: [thelist] Banner ad clickthru stats?
>
>
> Could anyone point me to some recent stats on banner ad clickthru rates?
> Even better, has anyone read an article on search engine advertising
> effectiveness?
>
> I'm currently experimenting with AdWords on Google, and the pay-per-click
> scheme on Goto.com.
>
> So far, I really like how Google works.  Instantaneous feedback
> of changes,
> and comprehensive stats, so I can see the effectiveness of different ads.
>
> I'm getting a 1.5% clickthru rate on Google so far.  This seems
> pretty good.
>
> Thanks for any info,
>
> 	Ryan Finley
> 	President - SurveyMonkey.com (http://www.surveymonkey.com)
>
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