ads with soundtracks are anti-usability (was Re: [thelist] meta tag for charset=iso-8859-1)

Joshua Olson joshua at alphashop.net
Thu Jun 28 17:27:25 CDT 2001


The very fact that you mentioned the product name, Intel, is proof that the
ad got your attention.  So, I guess it worked.  :)  Though you may be right,
effective ads are not usually subtle for a reason.

-joshua

----- Original Message -----
From: "evolt at spinhead" <evolt at spinhead.com>
Subject: ads with soundtracks are anti-usability


: a tech news site i use has lately had an ad in the middle of technical
: documents - it's the Intel ad for macroprocessing. Starts with a pic of
: headphones, no sound; switches to an ANIMATED bank of subwoofers and
: SOUNDTRACK of huge thumping like what comes from my neighbor's son's car
: stereo.
:
: I suggest that it's difficult to read technical material when there's that
: kind of stuff going on. I'm no marketing specialist, but my whole life
I've
: disbelieved that annoying people earns business.
:
: spinhead






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