[thelist] Effect of downtime and refreshed content on visitor numbers

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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Hi Folks

I'm working on a business case for a site which is looking to redesign
and redevelop.

At present, they have a static site - very, very rarely updated, and it's
all static brand-based stuff - which is somewhat unstable.

I guess we all instinctively make the user connections of
1) I visit the site and it's down sometimes. So it's not a reliable
experience.
2) I visit the site and there's never anything new so I won't come back so
often
3) For both of the above reasons, there's nothing worth pointing my friends
to
   there, so I won't.

But what I need is some benchmark, ballpark numbers to put in the business
case to say "Industry experience suggests that fixing the technical issues
and refreshing your content regularly will add roughly x% to your repeat
visitors"

And I need to do it by end of today.

Does anyone have figures/pointers to figures on hand to back this up?

Cheers
Martin

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