[thelist] Does the Web need another Job-Placement site?

Bill Haenel bill at webmarketingworx.com
Sun Jul 15 09:59:55 CDT 2001


At this point in internet time it is difficult for a newcomer to compete
with large, well-established sites on a global or even national level,
without $$$$$$$$$$$$$$$$$$$$.

In saturated markets, success can be found when efforts are focused on a
specific niche or specialty service. In this case a pretty specific
regional/geographical target would be wise, or maybe serving a specific
profession, since there are already plenty of national shops who own market
share in the career biz.

My motto when setting organizational missions: Stick with what you're good
at.

If their "bricks" business is successful already, their "clicks" business
could be as well, but only if they stick with trying to serve on online
version of their existing market. Example: Long after Monster and Dice, etc.
grew to enormous value and share, two, count 'em - two, job sites in my area
opened for business and knocked, at least locally, monster etc. off the net
map. This was because the people in my geography don't want to move out to
the west coast or even the next county, and these new businesses focused on
careers in our region.

Targeted, that's all. Good targets mean EVERYTHING. I think Martin pointed
this out the other day on a different thread.

Hope this helps.

BH



> -----Original Message-----
> From: thelist-admin at lists.evolt.org
> [mailto:thelist-admin at lists.evolt.org]On Behalf Of Hershel Robinson
> Sent: Sunday, July 15, 2001 10:59 AM
> To: thelist at lists.evolt.org
> Subject: [thelist] Does the Web need another Job-Placement site?
>
>
> My question is not technical at all (which most posts lately appear to be)
> but the official guidelines for this site state: "Anything that relates to
> Web development is up for discussion."  Anyhow, I would like to
> ask for some
> professional (or at least educated) opinions on the following question.
>
> I have been asked to join as a partner of sorts (a revenue sharing
> situation) in a new .com venture.  The entrepeneuer currently runs a
> successful local job-placement agency in the United States.  His
> plan is to
> build a job-placement web site, auction style, where companies and
> contractors will pay a small percentage to him for his placement services.
> He will be offering his services to a primarily Technical
> (Engineering, IT,
> Scientific), Professional, Managerial candidate and company market
>
> I told him such sites already exist and he responded that he has 3
> advantages over existing sites:
>
> 1 The employer of record service to keep the legalities of contract work
> taken care of.  It also offers health insurance and other benefits to the
> contractors, if they wish.
>
> 2 Sponsoring H1b (technical foreign worker ) visas to the US.
>
> 3 The primary marketing focus is an affiliate program, offering a larger
> first commission (40% to 50%) AND offer an ongoing 20% commission on any
> further business we do with either a contractor that is referred OR a
> company.  Many existing affiliate programs offer around 1%.
>
> I am a programmer and not much of a marketer nor a businessman.  I do keep
> my checkbook balanced most of the time, but that's about it.
>
> I am looking for advice on the feasibility of this business model.  I need
> to make a decision whether or not to join this project on a
> revenue sharing
> basis.
>
> Thanks,
> Hershel
>
>
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