Jennifer, > My boss thinks our corporate web site > should be redesigned on a regular basis > (like every quarter or 4 months) to "keep > it interesting". I think this is > excessive. This seems wildly excessive! "Keep it interesting"? Surely your content is supposed to do this? By all means, keep the content fluid, add new bits and pieces constantly. Redesigning a corporate website every quarter would seem like a sin in branding to me. How does your boss justify the time it would take to redesign the site on such a frequent basis? I'd want to see convincing results of studies on whether constant redesigning actually makes visitors interested, without effecting them adversely, before making a call like that. In addition, it would surely have to show some kind of return that would merit paying designers and developers for the time invloved. > For one thing, we do have > people hit the site on a regular basis > for online tracking > features, and I think they would like to > have more consistency than that. This is a very important point. If your visitors are largely composed of people hitting the site on a frequent basis for a particular purpose (checking figures, etc. for example) then they're going to be doing this practically in auto-pilot mode. You may just annoy them if you make them re-learn navigation and element positioning every few months. > And I > just don't think changing that often is > necessary. What are your opinions? I'd say not. -Ross ____________________________________________________ ross lynch | me at rosslynch.com | +353 (0)87 9683368 ____________________________________________________ Nicht auf dem Teppich, Mann!