[thelist] Award Winning Site???

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Wed Oct 10 08:21:08 CDT 2001


Memo from Martin P Burns of PricewaterhouseCoopers

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Hi Richard

Generally, I find 'won awards' as a yellow flag in so far as web design
goes.

It's the same as architecture - the competitions are usually based on how
nice it looks, often displayed in a demo environment (screenshots,
powerpoint,
models), rather than on how good it is to *use* the site or building.

Example of award winning site:
http://www.viaduct.co.uk/

Comments about it I found on dack.com:

"Trying to browse our client's products? Let's put them in an endless loop so you can't tell where they start or end. Then, we'll _fade them in and
out_ while you move them, to make it even harder to tell where you are. Finally, let's make the scroll controls active on rollover, so that basic
navigation becomes a constant game of acquire-the-target."

"Even the Flash gravy is half-assed. That cutesy color-dip that highlights a section when you roll over it? Roll away, and it just runs in reverse,
ruining the illusion of weight and motivation. Listen closely, kids: you animate the _entire_ _motion_, from off to on and back again, all with
appropriate ease-ins and ease-outs. Then, you cut the animation into two halves. "

Sounds like the award winning buildings I've seen, like
*) the library with no books on the top floor (forgot to allow for the weight of them)
*) the office whose entrance was a wall of glass doors, with no indication where the hinges were, or whether you push or pull them
*) the academic building whose lift capacity was underestimated (forgot that everyone wants the lifts on the hour, and used the standard office
liftspace calculation)
*) the tower block which had to chain shut one of its exits (it's in the windiest city corner in Europe. When both groundfloor doors are open, the
resulting windtunnel was
    threatening to topple the tower).
*) the flat-roofed office which endemically leaked (roof has no run-off, so the water just puddles and corrodes)

All of these won awards based on how they *look* rather than on how they are to work in.

Lots more of these things in Don Norman's "The design of everyday things"

Cheers
Martin





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Subject:  [thelist] Award Winning Site???


I defy anyone using an up-to-date browser on the Mac platform to be able to
browse to beech furniture in the catalogue on the Argos web site -
http://www.argos.co.uk - which has apparently won awards!

Truly awful.

How on earth are such awards judged? Surely not by the standards that web
designers on this list would use?



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