[thelist] IA - Visio Tricks - Menu Templates

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Nov 5 17:48:18 CST 2001


Memo from Martin P Burns of PricewaterhouseCoopers

-------------------- Start of message text --------------------

Absolutely this discussion belongs here - it's about working
in this medium, right?

So it belongs here.

Cheers
Martin
<tip type="usability testing">
Do not ever allow your usability testing to become market research
(and particularly a focus group).

Usability testing asks a different question: "Is this thing we are
proposing
*easy to use*", rather than marketing's "Do you *like* this thing we are
proposing".

Although the testing methodology is somewhat like Direct Marketing
testing - it measures behaviours, not opinions.

</tip>



To:   thelist at lists.evolt.org


Subject:  Re: [thelist] IA - Visio Tricks - Menu Templates


There also seems to be the a bit of overlap between sigia-l and CHI-WEB. I
often find the same discussion at both places. Part of this could be
because "pure" information architecture suffers from an identity crisis.
Where does IA begin and end? I prefer to look at IA as just one component
of the user experience. I'm not sure that it's enough by itself.

Does this discussion belong here? I don't see many IA, UX topics discussed
on thelist. :(
(and I'd like to change that)




--------------------- End of message text --------------------

This e-mail is sent by the above named in their
individual, non-business capacity and is not on
behalf of PricewaterhouseCoopers.

PricewaterhouseCoopers may monitor outgoing and incoming
e-mails and other telecommunications on its e-mail and
telecommunications systems.
----------------------------------------------------------------
The information transmitted is intended only for the person or entity to
which it is addressed and may contain confidential and/or privileged
material.  Any review, retransmission, dissemination or other use of, or
taking of any action in reliance upon, this information by persons or
entities other than the intended recipient is prohibited.   If you received
this in error, please contact the sender and delete the material from any
computer.





More information about the thelist mailing list