logo = link to home? (was RE: [thelist] Red Hat ftp server how-to?)

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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Hi Dave & Joel

It is common enough practise that the logo links to home that users
will tend to attempt it.

Also, research:
http://wsupsy.psy.twsu.edu/optimalweb/position.htm
has shown that the most expected place for a link to home
is the top left, just where you'd expect a logo to be.

And as the link won't be visible unless you mouse over it, it
won't affect those who don't think to click on the logo.

Cheers
Martin


To:   thelist at lists.evolt.org
cc:


Subject:  Re: logo = link to home? (was RE: [thelist] Red Hat ftp server
      how-to?)


I'm not a professional web designer and have no affiliation with the
proftpd guys, but generally if the menu as in their case doesn't have
a ready link to the index page, I'd make the logo a link. The 'News
Flashes' link in the side menu is the one that leads back to the index
page. Not the most intuitive, true but reality is that anyone interested
enough in their *free* product won't mind doing a bit of digging, in
this case alt-left to go back to the top level.

On Tue, Nov 13, 2001 at 10:29:56PM -0800, Joel D Canfield wrote:
> Thanks, Dave. I think this is what my predecessor (who actually KNEW
> something about Linux) was using. I'll be back with questions.
>
> General question for all:
> Odd thing about their site, though. I automatically clicked the company
> logo, assuming it was a link to their home page. Not true in this case.
>
> Is this a valid assumption in most cases, or is using the logo as a link
> home anti-usability or anti-marketing in some way?
>
> Joel at spinhead.com




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