[thelist] Re: search engines

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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However, it does count links within your site as part of its page
ranking, so if you have a big site, and each page carries links to
your most valuable content, each of those links counts.

Presumably this is to enable sites hosted on a shared domain
(eg Tripod, Angelfire etc) to be counted, but it does allow large
sites to self-promote.

Examples:
http://www.google.com/search?q=bad+robots
http://www.google.com/search?q=content+management+system

Note that the URL of the evolt articles linked (1st and 2nd in the
listing respectively) is
http://www.evolt.org/article/rating/whatever/whatever

That 'rating' is a marker to say that it's the link from the highest
rated articles in the evolt sidebar.

(also note that in the first example, the second result is the linked
printable version of the article - links off a highly linked page carry
more weight)

Cheers
Martin


To:   thelist at lists.evolt.org
cc:
Subject:  [thelist] Re: search engines


Its generally true that by designing a basic site that favors text over
graphics, good title and meta tags (in that order) and being well linked
(both externally and internally)  you can have a good site.  One of the
least known about requirements is the importance of cross linking.  Google
has their page rank feature, which takes a sites link strategy into
account.



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