[thelist] Re: Search Engines

[Madhu Menon]

At 06:58 PM 11/26/2001, thelist-admin at lists.evolt.org typed these words:
>If you are making a site about codfish you can use the metatag Keyword to
>insert the word as many indexing robots make use of those, or you can
>insert the Codfish-word into your text many times. A sneaky way to do this
>is to insert  "codfish" any number of times using extremelig small fonts
>and the same font colour as your page background so that it won't be
>vivible to the user, but the robot will give it a high ranking on searches
>on "codfish".

That "sneaky" technique has been known for so long that many search engines 
will penalise your site heavily for using it. Techniques like that are 
called "spamdexing" i.e., spamming a search engine index. The search engine 
may also decide not to list your site at all if you use such tricks.

So before you try it, remember that you may be doing more harm than good.

Regards,

Madhu

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Madhu Menon
User Experience Consultant
e-mail: webguru at vsnl.net

Weblog: http://madman.weblogs.com