[thelist] New Site - mini
Keith
cache at dowebs.com
Thu Dec 20 03:17:55 CST 2001
> The difference I see here, Jamie, is that your Competitors' -
> important aspect of business - websites provide me with info I want
> using just "a computer, an internet connection, and a browser..."
That's true if you're selling tomatoes but irrelevant on a major
purchase.
>
> *Note, "my" perspective is that of me as a user, not me as a picky
> developer.
The only "user" in this instance is a potential buyer of a Mini. Are
you going to actually lose a buyer over the quicktime movie? Only if
they are a developer subscribed to evolt and then only if they are
intimidated by your craftsmanship. And hey, they probably wouldn't
have bought one no matter what your site looked like....
As for a "user" perspective... I owned a minor in my youth. Traveled
from Boston to San Francisco to attend the Human Be In with 3
others, just to give you an idea how many decades ago that was.
So I went on miniusa looking for an old friend and companion I
hadn't seen in half a lifetime. At first I didn't like what I saw. I got older
looking and it got younger looking! Damn I hate the way technology does
that!
But I spent an hour and a half there because old mini told me how he got
younger. I really appreciated the history movie even though I had to install
Quicktime and I resent having anything Apple within miles of me (I
uninstalled that piece of crap after the show). I really can't imagine a better
way to do the features/specs, so much info in such a compact space.
That's the working definition of accessibility. Using the politically correct
method you'd have needed a 36 inch page or 36 hyperlinked html pages
just to do the Cooper exterior. Uhu, that's real usable? And once you'd
have the user disoriented with page bounce then go on to 31 more pages
for the interior view? Uhu. Thanks for not insulting us with barbaric 20th
century layout Jamie. There were a number of things I would have done
differently, as a developer. But I wasn't there as a developer.
I was sold sometime while going through the design evolution. Something
there (I think it was why they placed the tail lights outside the shut line)
convinced me that my old pal hadn't really changed that much, he still had
the same old soul, I could listen to Jimi Hendrix on his radio without him
freakin out and running off the road on me. Most buying decisions are
rarely a rational, conscious event. And the bigger the purchase the more
that's true, ask any car salesman or real estate agent, people have to "love
it" to make that kind of commitment. Well Jamie, your site does the only
thing it's supposed to do, I'm looking for a new car and I'm going to buy a
Mini Cooper!
And I can't imagine how you could have presented the 21st century model
of a 20th century car on a 20th century website and done it justice. If you'd
had it on a 20th century website I'd have walked early on just over the
dishonesty of it all. All that a 20th century site could have done is qualify
me as a buyer. That's not good enough. That "something" has to click to
turn a "user" into a buyer. If you can't turn that click it doesn't matter how
accessible or usable your site is, it's a failure. At that point "presentation"
is everything. And at that point your site works! And anything less wouldn't
have. Thanks Jamie
keith
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