[thelist] Search engine Optimization Questions

This is a multi-part message in MIME format.
--
[ Picked text/plain from multipart/alternative ]
A small design house I work with is pondering using the services of one of =
those Search engine placement agencies where for a fee they guarantee you r=
esults.

my questions are this:
1. have you used one of these services. What were your results? was it wort=
h the money to you
2. does anyone know what they do differently from the usual stuff web devel=
opers do.
3. my theory is for certain kinds of sites. (small vacation homes for examp=
le) you would do better to spend your time researching places where they li=
sts such things. Getting into search engines is one thing getting hits is a=
nother. what do you think?
--