[thelist] "Keywords" searches in IE

I was asked about purchasing keywords for searching in IE and I'm wondering=
 if it's worth it.  My feeling is if you want to spend money for SE placeme=
nt, you're better off trying to get higher ranking in search engines or doi=
ng pay per clicks.  I
don't think enough people would even think of typing only keywords in into =
the IE address bar.  Anyone have any experience with this or an option?
(http://www.newyellowpages.net/keywords.htm)

Thanks, Jennifer