[thelist] the use of lynx

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Wed Feb 27 05:36:01 CST 2002

Memo from Martin P Burns of PricewaterhouseCoopers

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>I used to be the same way in that the web was about information; that you
>could turn off the images and still have an experience.  Then I guess I
>to a realization that the web post 1996 isn't about information as much as
>it's about media and brand messaging.

...from 96 until spring 2000, perhaps. Now that's only 10% of the story

A large percentage of brand experience is *not* about how it looks or
whizzes. How it behaves and what *information* supports that brand
are absolutely significant.

The whizzy brand 'experience' as the be-all and end-all is very much
now understood as an over-simplification which died along with Nathan
Barleys being over-paid to sit and update their personal sites all day.

Sites need to *do* stuff in the vast majority of cases. Looking pretty
does not drive RoI, which in the current economy, nearly all grown-up
companies are becoming increasingly insistent on it.


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