[thelist] targeting effectively (was: navigation through form

[Luther, Ron]

Hi Megan,


Just a quick note to ask about this presumed correlation between
disposable income and using the 'newest, best, and brightest'.

I think it's a very common assumption. (... and if you've got the
research to back it up, I'd love to see it.)  But I really don't think
it's true.


RonL.

(Who did the research, (okay - it was xxxxx years ago), for telephony
products and found exactly the opposite -- the newfangled features and
latest toys had MUCH higher adoption and penetration in poor urban
'inner city' areas than in affluent neighborhoods. It was a big surprise
to the product managers at the time - but it also happened to be true.)


-----Original Message-----
From: Megan Collins [mailto:megan631 at swbell.net]

But back to the argument, which is simply this: What "location" has your
client picked out? The red light district or Rodeo Drive? Do they want
to attract people who can afford them and who are smart enough to
understand value or do they want a sale at any cost? People who drive 10
miles to save a cent on gas are NOT the ideal customers for ANYONE.