[thelist] Reciprocal Links (commercial)

Marcia Welter mhwelter at welterweb.com
Wed Apr 3 04:40:00 CST 2002

Open Directory Project is often a way of into getting into the index of some
search engines. It's also used as Google's directory, subject to their
ordering, and sometimes a critical factor. It also appears to weigh to a
degree with FAST ranking - indicated by comparing ranking at alltheweb.com
and lycos.com

ODP and Inktomi (pay or pray to get into that one) figure for AOL Search,
which is very important, particularly in certain niches. My last ODP
submission took less than a week, the category has an active editor. Some
categories are so backed up they can take forever. But all told, me
personally - I'll take ODP over Yahoo, all things considered. Some people do
get fabulous traffic through Yahoo, but if there are dozens in a category
it's very important to be on the first page, not always easy.

Looksmart is, as of yesterday, switching it all over to a PPC model, which
gets me nervous with Yahoo, also struggling to get more revenue sources.

> -----Original Message-----
> From: thelist-admin at lists.evolt.org
> [mailto:thelist-admin at lists.evolt.org]On Behalf Of Simon Willison
> Sent: Wednesday, April 03, 2002 2:08 AM
> To: thelist at lists.evolt.org
> Subject: Re: [thelist] Reciprocal Links (commercial)
> Michael Galvin wrote:
> >I assume this is the Open Directory Project (as opposed to the Ocean
> >Drilling Program).  I'd never heard of it and so hadn't listed it in my
> >document.  It's more important than Yahoo?
> >
> I wouldn't say it's more important, but it's still a very useful listing
> to have. The ODP is an "open" directory run by volunteers (as opposed to
> Yahoo which has paid employees populating their listings). ODP listing
> is free, but you do tend to end up at the whim of a volunteer who may
> have their own interests in mind... The ODP is important because it's
> directory is used by various big sites such as Google, Netscape Search,
> AOL Search and Lycos. More information here: http://dmoz.org/about.html
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