[thelist] visual designers list - perceptions of IA

[isaac]

> > Unaffordable for the majority of SME sites. Not every project
> has a budget
> > that can warrant attention to IA (unfortunately).
>
> I'd have to disagree with this statement entirely.  Every project
> MUST have
> an IA stage whether or not you choose to call it that.  Even if it's
> something so simple as drawing the sitemap on a napkin, a planning phase
> must occur.  To not do so is to make the project more complex than it need
> be.  A little bit of stopping and thinking before running and
> jumping goes a long way.


Sorry, I didn't phrase my response very well. I meant that the budgets
rarely allow for the involvement of a specialist IA, in the same way that
they rarely allow for the involvement of a specialist copywriter. If you can
only get $x for a project, when you should be charging $5x, how often are
you going to choose to reduce your own percentage to make sure the copy and
IA is perfect? In the vast majority of cases, the average web developer will
handle these things themselves.


isaac

--------------------------------------------------------------
triple zero digital | upstairs at 200 the parade, norwood 5067
(08)83320545 | www.triplezero.com.au | isaac at triplezero.com.au