[thelist] Advice on Getting That First Client

[Ron Dorman]

Joshua Olson wrote:

>>The biggest thing is to find your own sales pitch. Mine is different for
>>different people but for the most part it's talking to them about what
>>
> they
>
>>do and then say - Hey you probably need a website don't ya (obviously alot
>>better).
>>
>
> This is where I always run into a problem.  Not every business needs a
> website, even though they seem to think they do.  For example, consider a
> two-person, non-affiliated hair salon.  What in the world gain could a
> company like this have with a website?  Yet, my hair stylist asked me about
> a website for her struggling little shop.
>
> I asked her a few questions, and it quickly became apparent that she wanted
> an online brochure.  To be honest, an online brochure was not going to make
> her small company get more revenue each month, and I explained that to her.
> I told her the money would be better spent on yellow page advertisement,
> printed flyers, and anything else that can actually drive local traffic to
> her shop.
>
> I have strong feelings against acting like a used car salesman, I guess.  :)


In my opinion, you are right on target and I have the same feelings. I
know some people that are addressing this issue specificlly for salons
though.  It can provide exposure and direct business to your stylist's
salon with paybacks to the stylist and the salon.  The site is still in
development but you can see what's going on at http://aboutsalons.com if
you want to look and share.

Ron D.