[thelist] Branding help

[Marc Seyon]

Message from Tony Grimes (6/27/2003 07:18 PM)
>On 6/27/03 5:38 PM, "Tom Dell'Aringa" <pixelmech at yahoo.com> wrote:
>
> > So I know X about branding, but I am no expert. What I am hoping for
> > is:
> >
> > 2. I really need help with explaining the importance of the brand.
> > Any links or text on the subject would really be helpful. They have
> > really, really underestimated/ignored the whole process.
>
>http://www.scribenewmedia.com/ECA_LogoStds_Oct23.pdf
>
>I'm not sure if this is what your looking for, but the PDF has a short
>summary of their rationale behind their strict logo standards with respect
>to preserving their brand. I hope this helps.

Sapient Corporation (www.sapient.com) had a document rationalising their 
logo and detailing acceptable usage, etc a few years back. I don't know if 
it might be possible to sniff it out online. It would probably be an 
internal document though.

A search for something along the lines of "importance of branding" or 
"branding case studies" might turn up some useful theoretical articles and 
real life applications.

-m

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