[thelist] The Spam Argument

Aredridel aredridel at nbtsc.org
Fri Jul 25 10:46:04 CDT 2003


> She does have a cost-of-contact. It's just a lower price than TV. But the 
> fundamental tenet of marketing is "Someone doesn't know about you/your 
> service" bring it to their attention." In a society where competition is 
> ruthless and vicious, some might say that UCE is the little guy's 
> equaliser, it's the only way that Jane Doe can sell her snowman Christmas 
> candles when Walmart is everywhere.

Or stop stooping to their levels and get people to buy because there's a
real human element, with a quality, handmade product that's really worth
the money.

The only way to truly beat the big-name marketers is to just out-do
them.  Better quality, better contact, and eventually, they will have to
raise quality or quit.  Wouldn't that be nice?

Ari



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