Quality of product and the best customer service humanly possible will take your company and product farther than spam. Another angle on the argument of arrest or prosecute the spammer rather than the company who hired the spammer... reminds me of the latest news in the music industry. Why arrest and prosecute those individuals who download music... and not go after every person or company who made the file sharing or file sharing software which makes it possible? You only hear about the intimidation tactics used on college students, 11yr olds, and parents of the kids being charged. You don't hear about those making the downloading possible being arrested or forced to remove the file sharing product off the market. Even if music downloading options are removed, I would not purchase a cd, cassette or album released by any record company who uses these tactics. They are shooting themselves in the foot... at least from this consumer's point of view ( which in this day and age ... means nothing, really. ) - d -----Original Message----- From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Aredridel Sent: Friday, July 25, 2003 10:46 AM To: thelist at lists.evolt.org Subject: RE: [thelist] The Spam Argument > She does have a cost-of-contact. It's just a lower price than TV. But the > fundamental tenet of marketing is "Someone doesn't know about you/your > service" bring it to their attention." In a society where competition is > ruthless and vicious, some might say that UCE is the little guy's > equaliser, it's the only way that Jane Doe can sell her snowman Christmas > candles when Walmart is everywhere. Or stop stooping to their levels and get people to buy because there's a real human element, with a quality, handmade product that's really worth the money. The only way to truly beat the big-name marketers is to just out-do them. Better quality, better contact, and eventually, they will have to raise quality or quit. Wouldn't that be nice? Ari -- * * Please support the community that supports you. * * http://evolt.org/help_support_evolt/ Evolt.org conference in London, July 25-27 2003. Register today at http://evolt.org.uk For unsubscribe and other options, including the Tip Harvester and archives of thelist go to: http://lists.evolt.org Workers of the Web, evolt !