[thelist] Demographics and market research (was The Client Doesn't Know His Audience)

john at johnallsopp.co.uk john at johnallsopp.co.uk
Wed Aug 6 08:24:55 CDT 2003


>I've
> also spent a number of years conducting primary research in
> demographics,  psychographics, willingness-to-pay, ad recall, and other
> weirder things  {like elasticity estimation} using a number of different
> sampling and  experimental design techniques).

Hi Ron

So you're the guy to provide us with lots of sources of research on these
matters. <cheekyQuestion> Do you have any links, authors, researchers,
departments or anything you'd like to share?</cheekyQuestion>

Cheers
J




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