[thelist] Website ROI

Ken Moore cor412 at hotmail.com
Wed Sep 3 08:10:35 CDT 2003


Hi Boris,

I am a start up and have got very many good pointer from this site:

http://www.marketingprofs.com/

Check it out.

Ken


>From: Boris Mann <boris at bmannconsulting.com>
>Reply-To: "thelist at lists.evolt.org" <thelist at lists.evolt.org>
>To: TheList <thelist at lists.evolt.org>
>Subject: [thelist] Website ROI
>Date: Tue, 2 Sep 2003 23:42:24 -0400
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>We've been looking for some good articles/sources on the "payback", or 
>return-on-investment, for building a small business website. This could be 
>from increased business (website as marketing tool) or from direct sales 
>(e-commerce enabled site).
>
>We have some numbers that suggest that selling $1000 worth of product per 
>month will allow a new e-commerce site to pay for itself in one year. So, 
>this would indicate a tipping point: if you/your customer believe that an 
>e-commerce site will do that much business in a year, it will pay for 
>itself.
>
>Anyone have any good tidbits they'd like to share?
>
>--
>Boris Mann
>http://www.bmannconsulting.com
>
>--
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