[thelist] Article: 20 Tips to Minimize Shopping Cart Abandonment

[Kevin Cannon]

On Mon, Oct 20, 2003 at 01:33:34PM -0400, Stewart & Company wrote:
> Title:
> 
> 20 Tips to Minimize Shopping Cart Abandonment
> 
> Link:
> 
> http://www.clickz.com/sales/traffic/article.php/2245891
> 
> Excerpt:
> 
> "Industry research shows up to 75 percent of shoppers abandon their
> online shopping carts before completing the checkout process. I'm not
> sure how comfortable I am with that statistic, but shopping cart
> abandonment is a significant problem. Numerous factors influence this
> rate, but I'll address those that move the lever in the right direction
> this week and next."

I always use shoppin carts as a way of adding up potential purchases, or
'bookmarking' items while looking around a site.

I doubt many people abadon a purchase when actually wanting to buy a specific
thing. That's like giving up at a shop because there's a queue.


- Kevin