[thelist] usability testing/customer feedback for redesigns

[Tom Dell'Aringa]

Hi folks,

My company is currently going to be involved in a major redesign of a
large commercial site that we own. In the brief we have this
incredibly stupid statement:

Out of Scope
- usability testing or other consumer research

This means that do NOT plan on doing any of it AT ALL. 

Holy Stupidity, Batman! 

Anyway, I'm looking for some links that give some hard figures on the
difference testing and, gee, involving the customers, makes to a
redesign or a new site. I have some things but I'm lacking some stuff
with punch.

TIA

Tom

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