[thelist] Entities and Search Engines

[Warbasse Design - Info]

Hi Joshua,

I had this very same problem when I started an IP Tele-services company
awhile back called - ClickCall.  I trademarked our name at the local and now
federal level.  Our attorney advised us that we need to use the TM on
everything to show that we ourselves are serious about the TM and to help
distinguish us from others using the same name - ClickCall.  Invariabley
there are issues that came up I can share with you.

First, don't use ™ use ™ instead.  Second, don't use these
special characters in your Title tag as they won't render properly.
Instead, use (TM).  Also, leave a space between your brand name and the (TM)
to avoid search engine confusion.

Lastly, place the name without the trademark in the meta keywords - at
least.  See if you can't sneak it in the body tag somehow as well.  Chance
are good your site will index a little better with search engines.

Hope that helps.

Best,
Philip Warbasse
www.warbassedesign.com
www.clickcall.biz





Phil Warbasse
----- Original Message -----
From: "Joshua Olson" <joshua at waetech.com>
To: <thelist at lists.evolt.org>
Sent: Monday, May 24, 2004 8:35 AM
Subject: [thelist] Entities and Search Engines


> I have a client who has a brand name that they built a site around.  The
> name appears multiple times on many pages in within paragraphs.  The
client
> would also like to have the trademark symbol appear after each instance of
> the name.  For now, I'm using the following:
>
> ByBrand&trade;
>
> My fear is that the placement of the &trade; directly after the brand name
> will cause search engines to not index the name properly and someone
search
> specifically for the name may have a lessened chance of finding the site?
> Alternatively, search engines may be smart enough to consider some HTML
> entities--such as the trademark symbol--as white space instead of actual
> characters.
>
> Any thoughts/resources on this?  Any idea on what I should recommend?
>
> Much appreciated,
>
> <><><><><><><><><><>
> Joshua Olson
> Web Application Engineer
> WAE Tech Inc.
> http://www.waetech.com/service_areas/
> 706.210.0168
>
>
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