[thelist] Logo Design company graphics

[Scott Benton]

Regarding the logo design question, there is a great deal in between 
the $25 clipart logo and the $50,000 mega corporation logo. As a 
designer who works in the middle, this is a very important issue to me, 
so I'm throwing in my two cents. If you really want to serve your 
clients well, you should investigate some of the alternatives. There 
are a million independent designers out there, many of whom would be 
happy to work up some professional logo options for not a lot of money. 
My going rate is $75 and hour, and depending on the client, the 
complexity of the logo required, and whether they are a 
business-to-business or a retail/consumer company, a decent logo can 
take anywhere from a day to a couple of weeks. While there are many 
clients who will never realize the benefits of professional brand 
development, I think yanking a logo off of a clipart CD and slapping it 
on the page is really a 2nd rate solution. In my opinion, you should at 
least provide them with the option of having a professional logo 
designed. If they are unwilling or unable to spend the money, then 
ultimately that's their problem. But if you're going to work as a 
designer, as well as a programmer, then I think you have an obligation 
to educate your clients on all of their options, and to do some basic 
research on brand development. To not do so really give the rest of us 
a bad name.

Regard,
Scott Benton
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scott at printelectric.com
http://www.printelectric.com/