[thelist] question about site titles

[Kimberley Rivero]

I've been reading a lot of Jakob Nielsen's writings on usability
lately.  He says that the site name should be first in the title for
the same reason you state, to facilitate return traffic from
bookmarks.

http://www.useit.com/alertbox/20020512.html

Kim

On 6/17/06, Jeniffer C. Johnson <lead at offlead.com> wrote:
> I was spending some time today sorting through my bookmarks, doing some
> reorganizing and general cleaning up, and wondering when I became such a
> bookmark horder. In doing this task, I realized that a fair number of my
> bookmarks I cannot identify unless I widen out the window to show the whole
> title line, because the actual name of the site is listed dead last, after
> the pertinent descriptions and keywords. Sometimes it isn't even included at
> the end, leaving me to either try to pull the name out of the url, or to go
> to the bookmark to discover the name of the site. I'm having to rename a
> surprising number of the bookmarks in order to be able to use them more
> efficiently later.
>
> Does the title of the site (and thus the title of the bookmark) weigh so
> heavily in search engine placements that it's useful to put the descriptive
> copy BEFORE the site title? Is there some other reason for doing this, other
> than developers or clients just not knowing how this might affect return
> traffic via bookmarks? Am I just being overly cranky this afternoon? ;-)
>
> Jeniffer
>
>
>
> Jeniffer C. Johnson
> OffLead Productions
> http://www.offlead.com