[thelist] Eye flow online?

John Dowdell jdowdell at adobe.com
Mon Jul 24 17:43:47 CDT 2006


FayeC wrote:
> Can anybody point me to a good article on content engineering for the web and information on the eye flow when reading online?
> I recall reading something saying that people read differently online as they do when reading from print...is that correct?

There's a statistically improbable phrase which may be useful, if you 
wish to visualize how people's eyes move across a web page... "heat map" 
is the term for a type of display like this. More at these URLs:
http://www.google.com/search?q=%22heat+maps%22+scan+page

jd





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John Dowdell . Adobe Developer Support . San Francisco CA USA
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